Shopping cart abandonment has been an ongoing concern among e-commerce vendors and online retailers. Only a small fraction of customers arriving at the checkout page complete the transaction and buy the product. Studies show as much as 60-70% of users abandon the checkout process, regardless of the design, usability and nature of the product. A report by Forrester
claims 88% of internet shoppers openly admit to abandoning a shopping cart without making a purchase.Let’s take a look at some statistics
on what drives web buyers to abandon the checkout process:
only to those customers who’ve been offered a promotional discount.
How Conversion Support Live Chat Can Lower Your Rate of Shopping Cart Abandonment
live chat is a perfect way to offer your customers real-time, personal attention. It’s the equivalent of a sales representative attending the buyer while browsing your store: helping him choose a product, answering questions and clearing his doubts right on the shopping floor.
Our live chat solution is proactive in nature ensuring your support agents are automatically notified when customers are on a specific page—e.g the checkout page, product selection or user registration page—and a chat is triggered after a predetermined number of seconds.
Check out the following example of our live web chat in action:
The buyer is able to express any doubts before deciding to buy any of your products. For example:
- How does this compare to your competitors’ pricing? – With the near-limitless choices of online stores selling similar products, this question is the most likely to come up. With Conversion Support’s live chat, an informed support agent can win these leads by informing them on competitive pricing and how your product stands out.
- I don’t have a credit card, are there any alternate forms of payment? – The payment gateway is a major concern for most buyers, first-time buyers, especially, may need assistance with the payment process. This is where Conversion Support’s live chat software can help. When the first-time buyer is accompanied by one of your agents, he feels more confident and motivated. Moreover, the support agent can guide the customer during the entire payment procedure.
- I’m not sure whether I really want to buy this product, or can afford it. – Here we have a lead who is interested but hesitant. With Conversion Support’s real-time visitor monitoring, your agents are armed with crucial information about the buyer. Your agents know the page the buyer is on, what browser they’re using, their operating system and geographical location. The more information your agents have, the easier it is for them to convince the lead and obtain contact information, which can be used later for follow-ups.
Conversion Support handles overflow chats. If you’re unavailable, or running out of chat agents, let our 24/7 call center step in. When one of your products gets a sudden surge in popularity, and you’re not prepared to handle the overwhelming demand, our chat agents can fill the gaps.
The best part – Conversion Support is free for the first 30 days, you don’t have to shell out a dime to try it out. We’re confident our app will attract and retain more leads for your business. Hit the button below and signup today